Does this sound like you?

• You’ve tried business strategies that left you feeling more disconnected from your art with little or no income return (a big fat Lose-lose scenario)

• You feel capable but scattered

• You don’t want to become a “content machine” just to survive in creative business

• You want a structure that support your practise, not replaces it

I AM HERE FOR YOU

I see you, because that used to be me too. I am Elin Petronella, visual artist, writer and mother of two, who have paid my bills through my art since 2016. There’s hardly a strategy or platform I haven’t tried.
Yet, the longer I am at it, the clearer it gets:

SIMPLICITY, AUTHENTICITY and ART-MAKING AT THE CENTRE beat the “bro-hustle” biz strategies every day of the week.

For context, I have an audience for my hand embroidery art (my main medium) of close to half a million across social platforms (190k on Instagram, 200k on Pinterest, 40k on Youtube, 10k on Substack). It’s safe to say I figured something out on the social aspect. But I’ll tell you this: I could quit them all tomorrow and still have a business.

In fact, I stopped posting for multiple years while mothering my babies and my business KEPT RUNNING. I’ll be real, it wasn’t a growth season, but it was a sustainability season that allowed me presence with newborns while retaining income from my art business (+ a space to come back to!).

The business literally began to work for me thanks to having built an intuitive system that supports my life and time while remaining flexible and free to create what my heart calls me to make.

Truth bomb:

You don’t need to use social media, unless you want to and find it a fun and creatively fulfilling practise. There are loads of ways to build a strong sustainable business without relying on algorithms or social media trends (proof, my years off social media were possible due to something else…) Not only that, when you reclaim agency of your operations, you can shift the system according to your own personal seasons.

If you’ve read my writing, you may have come across my philosophy that social media are here as our playgrounds. As a result, we get to choose where and how we show up, not the other way around.

I wish this for you too. This is why I’ve developed the mentoring support that I wish I had had access to when I was close to giving up on the dream.

Together we’ll get you from:

❌ Running a creative business that drains your energy

❌ Chasing strategies that don’t match your values, vibe or capacity

❌ Feeling like you must choose between art and sustainability

To:

☀️ A clear system that protects your creative focus and JOY

☀️ Fewer decisions, clearer direction and stronger trust in your own intuition

☀️ A business architecture that holds your artistry instead of overshadowing it

The Gut-Led Creative Mentoring container is a transformative 6-week journey

Slow enough to respect creative nuance but decisive enough to create real movement. This is for you to finally get to breathe out, have a plan in place and see a brighter future for your artistry.

Here’s the deal straight to the point:

Through the 6 weeks together, we’ll walk through 3 phases.

At the beginning of each phase, we will meet for a 1hr call to start with clarity, grounded-ness and the feeling of being supported. Throughout the rest of the time you will have access to my guidance Mon-Fri through Whatsapp chat and voice notes.
You’re not alone in this.

Phase 1: Decompression and Clarity

Week 1-2 we will focus on untangling the noise and identifying what really matters

More concretely I will support you to:

• Name what’s draining vs generating you

• See your body of work with new eyes and new clarity

• Stop reacting to external expectations or conditioning

Phase 2: Structural rebuild

Week 3-4 we will move into tangible creative action to build a sustainable and artist-led ecosystem

In plain language we will focus on:

• Simplifying platforms

• Redefining offers and creative direction relative to goals from phase #1

• Designing a system that protects your energy

Phase 3: Implementation and integration

Week 5-6 is where you get into rhythm and start implementing the system
through tangible action we built out in phase #2

The mission for phase 3 is for you to leave feeling more autonomous,
confident and have greater clarity on what to do next.

In a nutshell:

• 3 x 1hr call

• Unlimited chat and voice note support Mon-Fri throughout the 6 weeks (expect response to message within 24hrs).

What others have said

“Elin’s mentoring support always calms my nervous system and makes me feel so creative, seen and understood. She has this beautiful way of holding the whole ecosystem of who I am; my work, my ideas, my capacity, my needs without ever making me feel like I have to shrink or mask parts of myself or apologise.”
- Claire Venus

“Working with you has guided me home to myself - what I want and need, what feels good in my body. You showed me the answers exist within me. You just have to allow yourself to access them.”
- Stephanie Wright

“I truly loved working with Elin. Her ability to witness you where you are and gently work alongside you is the best approach to creating a business that reflects your essence and provides value to those you want to serve. It was truly a transformative growth experience!” - Anne Marie Costanzo

“Elin takes the time to genuinely understand your craft and what your business needs - not just as an artist but as a person”
- Nolan Yuma

Want to read the full testimonials? Click here

One time payment: 1800€ incl. VAT

Or pay in 2 instalments of 900€ incl. VAT